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The use of social networking has exponentiated in recent years. Gradually the growth of websites has gained such popularity that it has become almost the monopoly of personal identity online.

Facebook, Twitter, Blogger, Metroflog, Second Life etc are just some examples of such virtual communities. These sites soon commonly used for social purposes: sharing photos, experiences, comments, experiences and emotional states. Here, are assembled networks of friendship and social circles. In the case of networks such as Blogger or Metroflog, it allows users to share experiences and photos in a more expository. Even networks like Second Life have a degree of virtuality that give the opportunity to create a whole second life in the web.

However, what is truly interesting about these so-called "social networking" is that it has been found the vast potential of these as business strategies. Many businesses, companies and celebrities have found it beneficial to create their own profiles within social networks for advertising purposes, public relations, sales and news.

Examples of this are, for example, facebook profiles:
There are many companies and small businesses that have a personal page on facebook. This page will move your contacts and it includes public information and company service. The communication is very direct in the sense that there can upload updates and pictures, as if to create a catalog virtual services. The main advantages of this tool are economic, as these sites are completely free in its creation and simple in design. Likewise, the scope can have is very wide, they are international networks, providing the opportunity to reach a market that would be difficult through traditional media.

Another example is the use that has been given to Twitter as a tool of journalism. Many media (newspapers, radio and television, etc.) have created Twitter profiles to offer another form of broadcast news. The operation of Twitter is very simple: you create short messages (tweets) max 250 characters. Then, the media put a bullet header or attractive in the portal, so that his followers learn of the news and seek out information in the official media.

These social networks have emerged as very powerful learning tools. In recent years there has been a mega-trend up online courses, consulting with teachers to have virtual information from official sources and (in the case of Second Life) to regularly attend a prestigious virtual university (like Harvard) .

The world we live in is changing every day. We should be updated in an age where information is the greatest power. Keeping in touch is not difficult today, interest is paramount. Surpassing always follow one of the greatest rewards in this life.

luck to everyone in their studies.